Monday 24 October 2011

AeroShot delivers aerosol caffeine hit without the calories or coffee breath

 


Science fiction movies would have us believe that, in the future, pills (or possibly green wafers) will meet all our nutritional needs, but Harvard professor David Edwards sees things a little differently. Having already introduced the Le Whif chocolate inhaler, Edwards has now turned his attention to the world's most widely consumed psychoactive drug - caffeine. The AeroShot Pure Energy delivers a fine powder containing vitamin B and 100 mg of caffeine that dissolves instantly in the mouth. That's around the same amount of caffeine found in one large cup of coffee ... without the calories or coffee breath.
The lipstick-sized cylindrical device works by pulling on the green end to open it then putting the other end in your mouth and gently puffing. Each AeroShot provides from six to eight puffs that can be taken at any time, anywhere. Initially, however, that anywhere will be limited to Boston and New York where the AeroShot will hit stores in January.

AeroShot is being released by Breathable Foods, a Cambridge (USA)-based company established in April of this year by Edwards and U.K. entrepreneur Tom Hadfield to "bring the aesthetic experience of aerosol cuisine to commercial markets." I'm not sure how aesthetically pleasing it would be to see caffeine junkies constantly puffing away on their AeroShots but, on a practical level, the company points out that, unlike a cup of coffee or can of energy drink, the AeroShot meets TSA regulations so it can be taken aboard commercial aircraft.
The Le Whif and AeroShot, along with the AWOL, means it's now possible to enjoy some chocolate flavor, get yourself inebriated, then try and sober up with a jolt of caffeine - all without a food or beverage actually passing your lips.

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